On the 29th of January, Olcay Gulsen the mastermind behind the fashionable and glamorous IT-girl label SuperTrash showed her AW 2010/11 collection during Dutch Fashion Week. The collection was inspired by the image conscious Egyptian Queen Cleopatra. The front row was packed with A-list press and celebrity's. Specially for the show Alexandra Richards, model and daughter of Rolling Stone Keith flew in from New York.