On 20 March 2012 the first hundred issues of a special limited edition of VOGUE Nederland were presented during a breakfast at the Conservatorium Hotel in Amsterdam. These exclusive issues, complete with serial number, were presented to a colourful selection of Dutch talent who had helped to compile this first edition with contributions on fashion, art or culture. During the presentation, the long-awaited cover of the first Dutch VOGUE, which will go on sale on 22 March, was also unveiled. That evening, the arrival of the Queen of fashion magazines was celebrated in style during a party in the VOGUE House − Felix Meritis − in Amsterdam. The event included spectacular performances by the Danish rock band The Asteroids Galaxy Tour and the English band The Noisettes.