Spice PR: Plakkies

Two students from the TU Delft wanted to put their energy into something good, something meaningful. So they started together with the Dutch foundation KidsRights a slipper factory in the slums of Africa- in Durban. The slippers are made from old car tires which helps as well the environment over there. 70% of the people who are working in the factory are unemployed and HIV positive. Due to this project they are able to support their families again and to get medical care. Plakkies is the African word for slippers and also the name for the product itself. Plakkies are designed by the shoe designer Jan Jansen and you can get them at the Bijenkorf, America Today, Dr. Adams, Sacha, Open 32, Five Pocket and online . The profit goes KidsRights projects in South-Africa.

Spice PR helped Plakkies with their PR and the organization of the launch event which was yesterday, May 13, 2009 at the Dam square here in Amsterdam. A huge catwalk was build up, surrounded by care tires and models together with Dutch celebrities were showing the different Plakkies. Beertje van Beers was hosting the event. We hope the story continues.