Ten years ago, Filippa K opened the first brandstore outside Scandinavia at the PC Hooftstraat in Amsterdam. In the year 2011 the Netherlands is one of the key markets of the Swedish label. With friends and fans, including Carice van Houten, Alain Clark, Anna Tracker, Tess Milne and Valerio Zeno, Filippa K celebrated their 10th birthdayparty.