The new Dutch brand Sam Friday opened Wednesday, April 20, 2011 with a surprising show and afterparty with a smashing performance by Alain Clark, their first brandstore in a beautiful little building at the Leidestraat in Amsterdam. After the successful launch of the Sam Friday online store (www.samfriday.com) the entire range of underwear and easy wear clothing is available now in the new Sam Friday Store. Leidsestraat 87 Amsterdam
