In a new online campaign Replay Shoes points out the importance of a positive state of mind. Leading character is the Replay 'Basque' shoe with an unique Footwear Message Service! The positive way of thinking is transported in sentences like: “I feel to be the lucky one… to disagree is just an opinion” and “This sneaker is stress-free… wear it and you’ll think positive”. These messages are added to the shoes as well, so one doesn't forget them! It's all about a good karma!