Thursday, March 24, 2011

Zoe Karssen "SWORN TO FUN LOYAL TO NONE"



Founded in Amsterdam in 2010, Zoe Karssen collections can best be described as easy to wear and tongue in cheek styles for the cool girls in town. Launched by Zoe and Quince Karssen, the couple set out to reinterpret and modernise cool, easy to wear tees and sweats. Simplicity is key, mixing themes and references from rock and roll to fashion and from famous icons to quotes, always with a distinct emphasis on popular culture. The quirky but fun styles have quickly gained a loyal following across the globe. Successful Dutch model Maaike Klaasen was chosen to be the face of the "SWORN TO FUN LOYAL TO NONE" collection and photographed by Zoe Karssen herself. 


Also watch the amazing video the shot during the photo shoot. 


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