Thursday, June 30, 2011


Uniqueness, the joint brainchild of Pietro Negra and Alessandra Facchinetti, is a new ready-to-wear line that will be unveiled in Paris. The collection is where an uncommon talent for design meets a fascination with the online universe. It’s a fresh approach to fashion - a strong collection that rewrites the rules of the game. Coming from the fusion of these two restless minds, Uniqueness is a project that processes and then reworks in fashion form today’s intense technology-induced sociocultural forces. Introducing a product distribution system that reflects a pioneering vision and holds all the promise of a remarkable future. Where the clothes appear for sale both directly on the Web and through a network of select retailers. Where customers enjoy on the spot service and the collection gets past the idea of seasons.

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