The Italian jeans label Replay is official sponsor of the MTV European Music Awards (EMA's) again. Replay has always felt connected with youth and as a sponsor of the 2011 MTV EMA's, Replay wants to celebrate the link between fashion and music at the biggest musical event of the year. This time it takes place in Belfast on November 6th. Through an online contest, Replay offers the chance to experience the event as a VIP, dressed in Replay.
Incredible 'Best Seats in the House' online contest: Especially for this event Replay initiates an online contest that runs from September 19th to October 14th. Through the MTV EMA website www.mtvema.com/replay, one can describe in 30 words what their personal denim style is. The winners get a trip to Belfast including hotel, 'Best Seats in the House' VIP tickets to the EMA's and Replay clothing.