studio JUX in Finale Green Fashion Competition
Jury comments: ‘’This brand clearly addresses biodiversity issues in the fashion industry and provides a very good overview of materials used, related certifications and sourcing locations. The designs are modern, and simple but interesting enough not to bore. The playful and colourful designs are striking.’’
The jury believe that this company can have a true impact on the communication of green labels and a that it has a thorough understanding of biodiversity and sustainability in general, the business plan even included a Life cycle analysis of CO2 emissions. ‘’ The business plan reads that the brand means ‘’Fun’’ in German. We would not be surprised if it means ‘’Sustainable’’ in Nepalese.