Monday, July 23, 2012

Marga Weimans@ AFW

 Copyright Peter Stigter
 Marga Weimans showed her couture collection 'The most beautiful dress' during the opening night of AFW. The models were walking in dresses with prints inspired by the skyline. named skyscraper dress or the park dress. The show was mixed with architecture, which explains the frames the models were walking with, in every possible shape. The showstopper was the telephone dress, a dress with 300 mobile phones where the audience could call to, and would make the dress ring and shine.
After the show the installation (99m2) of Marga Weimans 'Fashion House' was available for visitors. With an 'Layar' app a virtual dimension could be experienced of Marga's archive, apartment, atelier, flagshipstore. By scanning several objects the inspiration of Marga will come alive and you could experience the making of and see her inspiration on the smartphone.

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